Mass Daily News Advertising
Advertising built to influence Massachusetts audiences.
Platforms and reach
- X (Twitter): 50,000 followers
- Instagram: 20,000 followers
- Website: 50,000 monthly visitors
- Weekly email newsletter: 2,000 subscribers
Audience
Highly engaged Massachusetts consumers who follow breaking news, culture, and the stories everyone’s reacting to.
STARTER VISIBILITY
$1,500
Single-placement exposure or sponsored content entry point.
AMPLIFIED MESSAGING
$3,500
Multi-channel visibility or sponsored story plus distribution.
DOMINENT WEEK
$6,500
High-impact, full-platform presence.
What’s included in every package
- Strategic placement guidance and timing recommendations
- Copy review for tone, compliance, and platform optimization
- Category exclusivity during run (no competing ads)
- Performance summary post-campaign
Package details
Starter visibility $1,500
Best for announcements, issue testing, or fast-turn messaging. Choose one:
- 1 promoted post on MDN X
- 1 Instagram Story (1–3 frames)
- Website sidebar banner (7 days)
- Sponsored news story (client-provided draft, clearly labeled)
Amplified messaging $3,500
- 1 promoted post on MDN X
- Website banner (7 days)
- Sponsored news story (MDN-written or client-drafted)
- Instagram Story or Reel
Dominant week $6,500
- 2 promoted posts on MDN X (separate days)
- 1 Instagram Reel or multi-slide IG Story
- Homepage or premium site banner (7 days)
- Sponsored news story
- Newsletter sponsorship placement (logo + CTA)
À LA CARTE OPTIONS
Sponsored news story
| Option | Description | Price |
|---|---|---|
| Sponsored article | Clearly labeled sponsored news-style story on MDN. | $1,500 |
| Sponsored article + X distribution | Article plus 1 MDN X post. | $2,250 |
| Sponsored article + full distribution | Article plus X, IG Story or Reel, and site banner. | $4,000 |
Editorial notes: Clearly labeled “Sponsored”. MDN maintains editorial standards. Ideal for issue framing, op-ed-style messaging, or candidate narratives.
Newsletter advertising
| Placement | Description | Price |
|---|---|---|
| Newsletter sponsorship | Top or mid-email placement with CTA. | $1,250 |
| Dedicated email blast | Standalone sponsor email. | $2,500 |
Website advertising
| Placement | Duration | Price |
|---|---|---|
| Sidebar banner | 7 days | $750 |
| Homepage banner | 7 days | $1,500 |
| Homepage banner | 30 days | $4,000 |
Social add-ons
| Feature | Description | Add-on cost |
|---|---|---|
| Additional X post | Extra amplification. | +$750 |
| Instagram Story | 1 to 3 frames. | +$500 |
| Instagram Reel | Short-form video placement. | +$1,000 |
| Pinned X post | 24-hour pin. | +$1,000 |
| X thread format | 3 to 4 tweet story format. | +$1,250 |
Why advertisers choose MDN
- Sponsored stories build trust and influence, not just impressions
- Editorial-style placements keep brands credible and native
- Clear, high-impact options designed for real attention in Massachusetts